Sinek Starts with Why

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In his book, Start With Why: How Great Leaders Inspire Everyone to Take Action, author and leadership expert, Simon Sinek explains that people don’t buy what you do, they buy why you do it!

Many times, we want “buy-in” from management and we haven’t even identified why we want it. We’ve identified the “what”, but have neglected the why. The “what” is the program. But the “why” is the reason for the program.

One of my favorite “why’s” was shared by a CFO after our team provided crisis support to her employees following a tragedy. The CFO explained that attitudes and opinions of employees will affect and infect the organization. By investing in your people [through a peer support / crisis response program], you are ensuring positive payouts and reaping rewards that will spread throughout the organization.

Check out Simon Sinek’s TED talk where he discusses the question “Why?”

Also from Simon Sinek: TED Talk – Why good leaders make you feel safe

Dorie is a partner and co-founder of Crisis Support Solutions, LLC. Dorie counsels individuals and groups on various issues ranging from stress/trauma, depression/anxiety, relationship/family, grief/loss, victimization, etc. She trains coordinated and managed crisis intervention teams at multiple locations. Dorie has developed and taught courses in basic and advanced crisis intervention training programs. She is also a Compassion Fatigue Educator with the Academy of Traumatology.